I think that this video has a lot to say about the different marketing strategies implemented by Steve Jobs and Bill Gates. While Jobs knew how to sell the form of a product, Gates focused solely on the product’s function. Although Apple products have become more popular in recent years since the inception of the iPod, Apple products in general do not historically have a reputation for tremendous functionality. But they sure do look cool. However, we have seen that Jobs was able to use the form of a product to make it become a more attractive medium of human expression.
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